Born December 5, 1891 Alexander Rodchenko hails from a working class family in St. Petersburg, Russia. He studied at the Kazan School of Art under the direction of Nikolai Feshin and Georgii Medvedev. An ardent communist, Rodchenko was devoted to the field of Graphic Design, visual communication, and applied arts serving society. He also instrumental in the field of photojournalism. He turned to visual communication (away from fine arts) because "his social views alled for a sense of responsiblity to society instead of to personal expression." His work and designs featured strong geometric construction, large areas of pure color (his photomontages were often a mixture of color and black and white), and concise, legible lettering. Rodchenko was a fan of geometric design which was blocky and often rhythmic and repetitious. Rodchenko also applied the concept of "serial painting" - a series or sequence of independent works unified by common elements or an underlying structure - to the field of graphic design. His photomontages could be seen in magazines such as Lef and is the book series Miss Mend. Along with Vladimir Tatlin, Alexander Rodchenko was responsible for a movement in art known as Constructivism. The concept renounced "art for art's sake" and pushed for art to contain social context and responsibility.
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